After watching the following videos (below) I finally felt completely secure as to how to be absolutely certain which keywords to choose to optimize my site for.
Wordtracker is a great tool but after analyzing the keywords from wordtracker it is defnitely best to go to google trends and be certain that the data is right. Sometimes wordtracker data is right on. Other times way off.
So I wanted to tell you guys about this as it will save you a lot of time and effort by not running after the wrong keyword phrases.
So my steps to doing keyword research are:
1.go to the free keywords wordtracker tool and search the terms (that gives an estimate of the daily searches- so for monthly just multiply by 30)
then to be sure that the data is about right…
2.go to free keyword discovery tool and search — knowing that the number that they give is per year and not per day. In order to have an estimate number of monthly searches I just divide that amount by 12.
then to be absolutely certain that this data is correct and also to know which months have a higher search volume (so we can know what to expect each month and not encounter so many surprises)……
3.go to google trends and be sure that there are enough searches by analysing the data using the techniques descibed in the two videos below that you must watch.
This can be done for highly searched terms and also for more longtail keyword phrases.
In order for you to completely understand how to use the google trends you need to watch the following videos from the 30 day challenge. (These videos are used with permission)
Receive a really great 7 part video tutorial on keyword research from wordtracker by signing up at this page.You have to enter your name and email but the 7 videos are a great way for a person to get an overview as to what keyword research is all about and how to use the wordtracker tools.